To promote bravery in Germany a smoothie brand created an award for those who dare to be as brave as they are. Balls of steel - an exact copy of their CEO's balls.
This professional campaign titled 'Balls of steel' was published in Germany in March, 2017. It was created for the brand: truefruits, by ad agency: BBDO. This Direct medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted over 6 years ago.
Advertising Agency: BBDO, Germany