Description
Coca-Cola is once again demonstrating its commitment to fostering connection and joy during the holiday season for Filipino families through its "Balikbayan Magic" platform. Now in its third consecutive year, this initiative has become an established tradition, highlighting Coca-Cola's understanding of the unique cultural significance of the balikbayan box for overseas Filipinos and their loved ones back home.
This professional campaign titled 'Balikbayan Magic: Hand Delivered' was published in Canada in December, 2025. It was created for the brand: Coca-Cola, by ad agencies: VML Canada and WPP OpenX. This Content and Film media campaign is related to the Drinks (Non Alcoholic) industry and contains 2 media assets. It was submitted about 20 hours ago.
Credits
Agency: WPP Open X, Led by VML Canada
Agency Production:
SVP, Head of Production: Steve Emmens
Senior Integrated Producer: Chris Esguerra
Creative & Design:
Chief Creative Officer: Graham Lang
Executive Creative Director: Frank Macera
Creative Director: Sucheta Shankar
Art Director: Coralie Adler
TCCC:
Senior Director, Cultural Marketing: Stephanie Eaddy
Senior Director, Integrated Marketing: Laura Cutsey
Senior Manager, Integrated Marketing: Stephanie Knowles
Senior Manager, Communications and Public Affairs: Amanda Chouinard
Accounts:
Chief Client Officer: Emma Toth
Managing Director: Louthiern Bonsart
Group Account Director: Sarah Brochet
Account Director: Daniela Zamostean
Account Director: Hnia Alaoui
Account Executive: Rhea Menon
Strategy:
Chief Strategy Officer: Christine Maw
Associate Strategy Director: Cristina Gardeazabal
Strategist: Michal Fetsum
Community Manager: Ann Phan
Production House: MOWAD Production Inc.
Editing Facility: School Editing
Finishing Facility: Think Tank
Colour Facility: Kook Colour
Audio: TA2 Sound+Music
PR: Weber Shandwick
