Description
This year's International Women's Day theme of "embrace equity" emphasizes the importance of taking action to ensure that women have access to the same opportunities and resources as men, regardless of their race, ethnicity, or socioeconomic status.
In interpreting the theme, we leverage on relevant visual elements to depict the vast disparity in male-female representation in key industries.
By embracing equity, we can work towards creating a world where women are not held back by systemic barriers, discrimination, or violence. This means advocating for policies that promote gender equality, such as equal pay for equal work, affordable childcare, and access to reproductive healthcare. It also means creating inclusive workplaces, schools, and communities where women feel valued and supported.
This professional campaign titled 'Balance the Field' was published in Nigeria in March, 2023. It was created for the brand: FBNQuest, by ad agency: Amplify Digital LLC. This Content, Design, and Digital media campaign is related to the Finance industry and contains 4 media assets. It was submitted over 1 year ago.
Credits
Advertising Agency: Amplify Digital LLC
CEO: Alexander Edem
Creative Lead: Damilola Aiki
Copywriter: Praise Obafemi
Art Director: Aderemi Richard
Account Manager: Damilola Opaniyan