Backseat Drivers

Agency: Cake


While most auto marketing involves something to the effect of sleek cars making turns on curvy mountain roads, Volvo took a different track (ahem, tack). They wanted to demonstrate that their cars are designed around drivers AND passengers, so they turned to, well, untraditional car reviewers. They invited children to weigh in on their XC model vehicles from the back seat. In an online video shared on YouTube and across Volvo’s social channels, the Volvo XC60 and XC90 are reviewed by real kids -- not actors -- who give their unfiltered views (as kids do) on how the car suits their needs.

This professional campaign titled 'Backseat Drivers' was published in United States in February, 2013. It was created for the brand: Volvo, by ad agency: Cake. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 11 years ago.


Advertising Agency: Cake, New York, USA
Managing Partner: Greg James
Group Director / Social Marketing: Stacy Fuller
Social Marketing Manager: Aaron Jarosh
Additional credits: Havas Media, Rooster NYC

The American Ca...


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