Back to your Best

Today, Practice Plus Group, one of the country’s largest independent providers of NHS services, debuts its first TV campaign for its self-pay surgery brand, Wellsoon.

“Back to your Best” is a 30-second spot created by BC2, Bountiful Cow’s brand consultancy and the groups in-house creative shop Supernova, with ECD Barnaby Girling, Agile Films, and illustration by Jake Williams.

It begins by asking, “What if your knee or hip stopped giving you jip?” and takes the audience on a feel-good journey of sunny days, holidays and living life to the full.

The contemporary illustration depicts happy and energised characters being active, getting back to gardening, travelling, sporty hobbies and feeling their best again.

The ad is set to the track “Let the Sunshine in”, originally recorded by the Fifth Dimension, and ends with the voiceover and call to action, saying: "What if we’re called Wellsoon for good reason?”

Wellsoon’s TV debut also marks Bountiful Cow’s first foray into the full-service agency offering, in partnership with creative shop Supernova, also part of the7stars Group. The linear TV campaign targets the over 50s, Monday to Fridays, from the 1st May to the end of July.

A regionally targeted media presence runs on ITV, covering those locations in close proximity to Practice Plus Group’s 10 hospitals and surgical centres across the country. Media planning and buying was handled by Bountiful Cow.