Brave creates short film to raise awareness of fuel crisis
and how we can help with National Energy Action
Warm wishes don’t cut it.
For many of us, the Christmas we all know and love will be turned on its head.
Our traditional ideas of warmth, comfort and celebration are being crushed by a devastating cost of living and fuel crisis.
As the cold weather rolls in, nearly 7 million households across the county will experience fuel poverty leaving many with a heartbreaking choice between Christmas dinner, presents or simply keeping themselves and their loved ones warm.
This year, instead of a normal Christmas Card, we have donated to National Energy Action, a charity working to end fuel poverty. We created this short film to help spread the message.
Sam Milburn and Kinga Wawrzyniak, Brave agency say; “It's brutally cold out there. And with the ever rising cost of fuel, it's just as brutal indoors. We created 'Baby, it's cold inside' to help raise awareness of the vital work National Energy Action are doing, and to help the 6.7 million households struggling to keep warm this winter.”
We would love you to donate here:
This professional campaign titled 'Baby its cold inside' was published in United Kingdom in December, 2022. It was created for the brand: National Energy Action, by ad agency: Brave. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted 10 months ago.
Creative Director: Paul Pearson
Creative team: Sam Milburn and Kinga Wawrzyniak
Editor: Tim Keeling
Arranger & Vocalist: Elliot Lampitt