Description
Global post-production company POD LDN has partnered with Europe’s leader in outlet shopping destinations, McArthurGlen group once again, to create a series of captivating paid media content for its Autumn/Winter 2025 campaign.
POD LDN came on board to deliver a compelling visual narrative for McArthurGlen's Autumn/Winter 25 collection and campaign, which integrates existing footage shot in Malaga, and directed by Yuan Hu. POD LDN delivered post-production including the online edit, VFX, grade and cut downs, plus Clearcast delivery. McCann London handled the creative direction, for a series of five paid media executions: Experience, Luxury, Sportswear, Black Friday, and Tactical. A hero video was also created, artfully blending new and repurposed footage to highlight the AW25 main collection's premium style.
Breaking in Mid September and running until Black Friday in November, the campaign spots will support McArthurGlen’s content calendar main moments and tactical events, and will run across paid media channels, including Facebook, Instagram, and YouTube, for the brand’s outlets in the UK, Netherlands, France, Germany, Spain, Austria, Italy and Vancouver.
POD LDN has worked with the retail brand on numerous campaign assets in the last few years, including its high-energy Black Friday news story "Fashion Never Waits!".
This professional campaign titled 'Autumn/Winter 25 collection' was published in United Kingdom in September, 2025. It was created for the brand: McArthurGlen, by ad agency: POD LDN. This Film and Integrated media campaign is related to the Retail Services industry and contains 3 media assets. It was submitted 3 months ago.
Credits
Creative Director Mike Insley
Account Management Will Stokes
Post-Producer Kira Takacs & Raashi Metkari
Director Yuan Hu
Post Production POD LDN
POD Account Manager Orsolya Sallai, Zeynep Demir, Eszter Zala
