Bowel Cancer Australia

Australia's Deadliest

Agencies: Ogilvy Health AIRBAG

Australia's Deadliest

Australia's Deadliest - OOH

Australia's Deadliest - print

Australia's Deadliest - OOH


Bowel Cancer Australia today launches a compelling new campaign highlighting bowel cancer as a dangerous creature that strikes over 1,700 Australians under aged 50 each year.

Developed by Ogilvy Health, Australia’s Deadliest uses a unique approach for a cancer awareness campaign, leaning into the imagery and style of tabloid journalism to tell real and confronting stories about bowel cancer. Using alarming and descriptive news headlines, Australia’s Deadliest refers to bowel cancer as a deadly creature, citing individual encounters and revealing its gruesome impact.

This professional campaign titled 'Australia's Deadliest' was published in Australia in May, 2024. It was created for the brand: Bowel Cancer Australia, by ad agencies: AIRBAG and Ogilvy Health. This Film, OOH Outdoor, and Print media campaign is related to the Health and Public Interest industries and contains 4 media assets. It was submitted 17 days ago.


Client: Bowel Cancer Australia
Julien Wiggins – CEO, Bowel Cancer Australia
Stephanie Bansemer-Brown – Marketing and Publicity Manager, Bowel Cancer Australia

Creative and strategy: Ogilvy Health Australia

Media: Assembled Media
Zac Chapman – Managing Director
Samantha Murphy – Client Manager

Production: AIRBAG
Director - Eddy Bell
Managing Partner – Adrian Bosich
Executive Producer - Martin Box
Executive Producer – Renae Begent
Senior Producer - Megan Ayers
Cinematographer - Jason White
Post Producer - Nick Venn
VFX Supervisor - Rob Ride
Lead VFX Artist - Will Lovett

Compositor - Heidi Wentworth-Ping
Offline Editor - James Ashbolt (ARC Edit)
Motion Graphics - Gabriel Tick (Studio Union)
‘Let Go’ by Cash Savage and the Last Drinks
Music Publication c/o Gaga Music
Music Editing & Sound Design: Brendan Woithe & Declan Diacono (Klang Studios)
Sound Post Producer: Analese Cahill (Klang Studios)

McDonald's Korea


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