One Love, ft Celeste

Agency: AKQA


Oakley® unveils a powerful remake of Bob Marley’s iconic anthem - One Love - as part of the brand’s 2020 For the Love of Sport Campaign. The official release aims to inspire hope and positivity during a time of uncertainty by celebrating sport, and how it can enlighten and uplift.
The reworked verses were co-written by Oakley Athletes including Diamond DeShields, Ryan Sheckler, Oksana Masters, Caroline Buchanan and Ítalo Ferreira. This reinterpretation evolves the classic song into a modern-day love story, amplified by an official music video that showcases a dynamic display of passion and determination as viewers follow athletes’ individual journeys and the way sport has impacted their lives and the people around them.
American-born, British-Jamaican singer-songwriter, Celeste, was selected to perform the song because of her ability to convey a message through her soulful-tones and her mantra to create meaningful music that can make a difference.

This professional campaign titled 'One Love, ft Celeste' was published in United States in August, 2020. It was created for the brand: Oakley, by ad agency: AKQA. This Film medium campaign is related to the Fashion and Sports industries and contains 1 media asset. It was submitted over 3 years ago.


Advertising Agency: AKQA, USA
European Managing Director: Romain Lartigue
Chief Creative Officer: Peter Ammentorp Lund
Creative Directors: Mads Rasmussen, Clement Vidal
Writers: Harriet McGregor, Barne Heimbucher, Divya Bala
Account Director: Martin Cochet
Senior Strategist: Marwan El Adrham
Production Director: Quentin Bernard
Producer: Amandine Winter
Motion Designers: Yann Moszynski, Lucas Perret
Production Company: Division
Director: Valentin Petit
Executive Producer: Jules de Chateleux
Producer: Theo Gall
Editor: Yorgos Lamprinos, Maxime Caro
Line Producer: Alliocha Madeuf
Colorist: Arthur Paux
DP: Shawn Kim
Steadicam: Teva Vasseur
Post production company: Machine Molle
Sound Studio: Chut on vous écoute
Head of Brand Communications Oakley: David Spires
Head of PR and Culture Marketing: Suhana Lye
Marketing Director: Ben Goss
Creative Director: Laura Vandenbergh


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.