Oakley® unveils a powerful remake of Bob Marley’s iconic anthem - One Love - as part of the brand’s 2020 For the Love of Sport Campaign. The official release aims to inspire hope and positivity during a time of uncertainty by celebrating sport, and how it can enlighten and uplift.
The reworked verses were co-written by Oakley Athletes including Diamond DeShields, Ryan Sheckler, Oksana Masters, Caroline Buchanan and Ítalo Ferreira. This reinterpretation evolves the classic song into a modern-day love story, amplified by an official music video that showcases a dynamic display of passion and determination as viewers follow athletes’ individual journeys and the way sport has impacted their lives and the people around them.
American-born, British-Jamaican singer-songwriter, Celeste, was selected to perform the song because of her ability to convey a message through her soulful-tones and her mantra to create meaningful music that can make a difference.
This professional campaign titled 'One Love, ft Celeste' was published in United States in August, 2020. It was created for the brand: Oakley, by ad agency: AKQA. This Film medium campaign is related to the Fashion and Sports industries and contains 1 media asset. It was submitted over 3 years ago.
Advertising Agency: AKQA, USA
European Managing Director: Romain Lartigue
Chief Creative Officer: Peter Ammentorp Lund
Creative Directors: Mads Rasmussen, Clement Vidal
Writers: Harriet McGregor, Barne Heimbucher, Divya Bala
Account Director: Martin Cochet
Senior Strategist: Marwan El Adrham
Production Director: Quentin Bernard
Producer: Amandine Winter
Motion Designers: Yann Moszynski, Lucas Perret
Production Company: Division
Director: Valentin Petit
Executive Producer: Jules de Chateleux
Producer: Theo Gall
Editor: Yorgos Lamprinos, Maxime Caro
Line Producer: Alliocha Madeuf
Colorist: Arthur Paux
DP: Shawn Kim
Steadicam: Teva Vasseur
Post production company: Machine Molle
Sound Studio: Chut on vous écoute
Head of Brand Communications Oakley: David Spires
Head of PR and Culture Marketing: Suhana Lye
Marketing Director: Ben Goss
Creative Director: Laura Vandenbergh