Coca-Cola as sponsor of the Olympic games 2012 in London shows its passion about the Olympic spirit in a typical Coca-Cola way of style: within a strong, simple and colourful symbolic Coca-Cola integrates its brand icon "the logo" as the sporty challenge – in every poster in a new way.
This professional campaign titled 'Athletes, Torch Bearer, Athletes, Beach Volleyball Player...' was published in Germany in November, 2012. It was created for the brand: Coca-Cola, by ad agency: McCann. This Outdoor medium campaign is related to the Soft Drinks industry and contains 7 media assets. It was submitted about 11 years ago.
Advertising Agency: McCann, Germany / McCann, Geneva, Switzerland
Creative Director / Copywriter: Bill Biancoli
Art Directors: Birol Bayraktar, Michael Jacob, Florian Fischkal
Illustrator: Yue-Shin Lin
Account Manager: Christiane Hahn