ADVERTISING

RAF

At the centre of the action

Agency: Engine

Description

The Royal Air Force (RAF) has released an immersive VR film created by Engine that allows potential new recruits to experience what a role in the Royal Air Force is really like.

The high-intensity 360-degree film offers an insight into life in the RAF from a range of first-hand perspectives, all from a mobile or tablet and without the need for a VR headset.

The viewer is placed at the centre of an RAF humanitarian operation, and the tension and jeopardy build as the mission intensifies. For added interactivity and adventure, the user is given control of the experience at key moments via a bespoke browser-based 360 video player developed by Engine. The user can look around a slow-motion scene in the midst of the operation, seeing which personnel and equipment are involved, and learn key facts about them.

The 60-second film was made by Engine using state-of-the-art 360-degree cameras, enabling a three-dimensional effect from a first-person perspective. The experience showcases how the different branches of the RAF work together to complete a humanitarian mission while demonstrating the diversity of roles and opportunities available within the RAF. The film will be used at RAF recruitment events, trade shows and on the RAF website, with the purpose of bringing the complexities of the RAF to life

This professional campaign titled 'At the centre of the action' was published in United Kingdom in September, 2022. It was created for the brand: RAF, by ad agency: Engine. This Film and Integrated media campaign is related to the Military industry and contains 1 media asset. It was submitted 3 months ago.

Credits

Head of Film - Melody Sylvester
Creative Director - Christopher Ringsell
Art Director - Joe Roberts & Doug Redfern
Head of Creative Technology - Kim Lawrie
Senior Creative Technologist - Simon Cummin
Chief Strategy Officer - Matt Rhodes
Planner - Alpesh Patel, Simon Butcher
Account Management - Richard Williams, Olivia Conroy
Head of Production - Anita Osbourne
Production company - Engine Film
Director - Ryan Dzierzek @ Axe & Iron
Producer - Max Thomas
Director of Photography - Tony C Miller @ WPA
Editor - James Demetriou @ Amuse the Butcher
Post Production - Axe & Iron
Post Supervisor - David Clifton
Sound Company - Factory
Sound Producer - Mikey Hill
Sound engineer - Phil Bolland
Colourist - Matt Turner @ Absolute Post

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