ADVERTISING

Isbank

Use your hero to the maximum.

Agency: Publicis Groupe

Use your hero to the maximum. Level up your gaming experience with Maximum Gaming Card, don’t bare the minimum!

Use your hero to the maximum. Level up your gaming experience with Maximum Gaming Card, don’t bare the minimum!

Description

One of the İşbank’s target audience specific product called MGC (Maximum Gaming Card) is created for gamers. It provides not only advantages but also privileges that maximize gamer’s gaming experience through purchases. 
When gamers make in-game purchases with MGC, they earn extra points and bonuses that could used in-game purchases.

To show MGC benefits we put popular gaming heroes, where they’re not belong to, into traditional Turkish games such as Okey (similar to Rummikub and Mahjong) and another Turkish card game called Batak.

This professional campaign titled 'Use your hero to the maximum.' was published in Turkey in August, 2022. It was created for the brand: Isbank, by ad agency: Publicis Groupe. This Outdoor and Print media campaign is related to the Finance and Gaming industries and contains 2 media assets. It was submitted 3 months ago by Art Director: Kerem of Publicis Groupe Turkey.

Credits

Client: isbank
Agency: Publicis Groupe İstanbul
CCO: Ayşe Aydın Erdoğan
ECD: Mehmet Güney
Creative Director: Melik Atalay
Creative Group Head: Cem Bilgi
Copywriter: Rahman Yıldız
Art Director: Kerem Aydın
Producer: Eren Bakırcı, Ayten Güneş
Production Company: Asitane, Bee İstanbul
CGI & Retouch: Cem Özkurt
Strategy: Selin Naz Aktaş, Asena Çelik, Kutay Sancar
Account Team: Çiğdem Uyar, Derya Kartal, Sıla Menteşoğlu, Beren Selvi

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