The Barbican

At the Barbs

Agency: The Elephant Room


The Barbican has launched At the Barbs, a new weekly podcast delving into the world of art and creativity - through the lens of culture and its influences on a younger generation. At the Barbs is hosted by Capital XTRA broadcaster Robert Bruce, and will feature a new guest each week for six weeks to discuss performances and shows at the Barbican and beyond, with the first episode going live tomorrow (9 Nov 2022).

The new podcast, developed with creative agency The Elephant Room, will provide a space to discuss theatre, film, music and art from the point-of-view of communities, rather than the traditional and established perspectives. “It’s a meeting point for where art and culture blurs lines, borders and boundaries, and shifts locations - whether they are physical or digital.” says host Robert Bruce. Alongside the podcast sits a suite of new creative assets, marketing materials and social content developed with The Elephant Room.

The podcast encourages listeners to develop their own point of view, safe in the knowledge that there’s no right or wrong answer, and invites them to experience and review art and performances from the Barbican programme. At The Barbs has been created for everyone who sees culture as unbounded, finding it anywhere, anytime and in any form.

This professional campaign titled 'At the Barbs' was published in United Kingdom in November, 2022. It was created for the brand: The Barbican, by ad agency: The Elephant Room. This Integrated medium campaign is related to the Media industry and contains 9 media assets. It was submitted about 1 year ago.


Host - Robert Bruce
Swarzy Macaly, Komali Scott-Jones, Koby Adom, Miraa May, David Vujanic, Jelani Blackman

Creative Director - Nina Taylor
Producer - Benjamin Opoku
Art Director - Luke Gray
Copywriter - Tom Carr
Talent selection: Shannie Mears / Jade Milton-Baptiste

Director & Editor - Azeez Bello
D.O.P - Shaka Agina
Camera Operator - Caleb Samuel
Sound Recordist and Mix - Richard Two and Richard Bentham
Make Up and Grooming - Blessing Kambanga


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