According to the World Health Organization, each minute, 683 people in the world become infected with an STD. Sadly, many of them die. To raise awareness during Valentine's week about this alarming fact, we used the international symbol of mourning of lowering the flag at half staff and created a mobile pole that lowered the flag at half staff automatically every minute.
This professional campaign titled 'At Half Staff' was published in Puerto Rico in February, 2018. It was created for the brand: ASPIRA, by ad agency: McCann. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: McCann, Puerto Rico
Creative Director: Nánel Rodríguez
Art Director: Gerardo Figueroa
Copywriters: Luis Romero, Yariely Rodríguez
Photographer: David Arguello
Additional Credits: María Eugenia Madrid, Adalexis Ríos