It’s 75 years since the Italian luxury fashion house Bulgari first launched its iconic product, Serpenti. Renowned for creating high jewelry masterpieces that perfectly balance gemstone volumes, shapes, and weights, the iconic luxury brand creates magnificent pieces for women who live their life through their own terms. An emblem of eternal rebirth and bold metamorphosis, the new global campaign from agency of record, Anomaly, seductively reveals the magnificence of the Serpenti icon through the boundless beauty and style of brand ambassador, the actor and singer Zendaya.
Introduced in 1948, the Serpenti jewellery embodies the movement of its namesake, a serpent, creating timeless pieces of beauty that wrap around parts of the bearer’s body. Originally launched as a jewellery watch that wraps around the wrist, the line of jewellery uses the iconic Tubogas technique; originally patented by the Greek jeweller and original Bulgari, Sotírios Voúlgaris in 1881, the same year he moved to Rome.
Known for combining filmmaking with creative direction, choreography, and expressive narratives, the 30’ film was shot by Anonymous Content’s Australian film director, music producer and artist, Cara Stricker. Filmed in Rome, over the course of three days, Emmy Award-winning actor Zendaya, one of the most prominent and influential names in the entertainment industry today, is captured walking through a room lit through different tonal colours and lighting. Her natural beauty is highlighted by the Serpenti necklace, ring and bracelet that she wears; the camera pans across and follows her in a world that’s calm and tempestuous, desert and sea; constantly contrasting in tone and temperament.
This professional campaign titled 'Serpenti - Magnificence Never Ends' was published in United Kingdom in June, 2023. It was created for the brand: Bulgari, by ad agency: Anomaly. This Film medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted 3 months ago.
Director: Cara Stricker
Production Company: Anonymous Content UK
Producer: Shion Hayasaka
MD/Exec Producer: Tor Fitzwilliams
DOP: Rina Yang
Production Designer: Joseph Bennett
Movement Director: Nina McNeely
ECD: Joe Corcoran
Creative Director: Richie Kuncyusz
Senior Creative: Emma Castagno
Group Business Head: Keiko Kurokawa
Account Director: Ines Rollason
Account Manager: Diana Buteshova
Executive Producer: Quiche Campbell
Senior Print Producer: Brigette Martin
Service company: Italy
Scott Horan: Virtual Films
Michele Anzalone: Some of Us
Offline Editing: Stitch
Editor: Carlos Font Clos
Producer: Maggie McDermott
Online Editing: Absolute
Flame: Ben Robards
Colourist: Matt Turner
Producer: Sally Heath
Asst Producer: Kayleigh MacDonald
Sound designer: James William Blades
Producer: Daniel Balk