Art of Setting the Mood

Agency: Kinograf


Cognac’s history could be traced back hundreds of years. Though we have our own story of 90 seconds – 2160 frames - presented in the new commercial for cognac Koblevo. In every shot, we did our best to disguise typical cognac’s advertising. It’s enough! Stop keeping cognac for fancy feasts. Let the drink be free. Let it attend noisy parties, keep two lovers warm on a roof and dance with you at night clubs. It’s our manifesto with no words! Cognac is not for an old theater actor in front of his fireplace at home. It’s for every free young person out there. Screw bras and ties! You are not used to drinking cognac like this? Change your habits! Bezos became the richest person on Earth when he was 50. We don’t promise to make you a millionaire, no! But we do promise to set your mood a million times!

This professional campaign titled 'Art of Setting the Mood' was published in Ukraine in September, 2019. It was created for the brand: Koblevo, by ad agency: Kinograf. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted almost 5 years ago by Copywriter: Daniil Tkachenko of Kinograf.


Advertising Agency: Kinograf, Kyiv, Ukraine
Production: Kinograf
Postproduction: Oleksiy Goncharuk, Antistatic Pictures
Choreography: Ballet Freedom
Sound Engineer: Oleksandr Posturnakov
Music Arrange: Vitaliy Rozynko
Music: Fred Lafage Aka Robert Kincaid Music
Food Stylist: Kostyantyn Manchzhura
Sfx: Anatoliy Poznanskiy
Production Designer: Mykola Kishyuk
Dop: Yuri Korol
1ad: Ilona Grebenyuk
Director: Vitaliy Kokoshko
Producer: Olena Sitenko
Producer: Vasyl Belozorov
Art Director: Dmytro Gumenyuk
Designer: Olena Sidko
Copywriter: Bohdana Klymenko
Creative Director: Oleh Kyselytsia
Strategist: Olga Nesterenko
Senior Account Manager: Tetiana Pashkivska
CEO: Vitaliy Kokoshko
Brand Manager, Bayadera Group: Dmytro Samsonenko
Marketing Director, Bayadera Group: Roman Voshkolup


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