IT's just a lamp

Agency: the Smarts


The blood-chilling movie IT (Chapter 2) had a worldwide premiere at the beginning of September. IKEA took the opportunity to promote one product that happens to look just like one of the most thrilling elements of the film...

This professional campaign titled 'IT's just a lamp' was published in Bulgaria in September, 2019. It was created for the brand: IKEA, by ad agency: the Smarts. This Digital medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 4 years ago by Иьадявьэ.


Advertising Agency: The Smarts, Sofia, Bulgaria


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