To increase footfall at Bulgaria Mall during Christmas period, we created a giant AR Advent Calendar. Mall visitors who scanned the calendar, could win a Xmas gift from mall tenants and interact with unique animations, each day till Christmas.
This professional campaign titled 'AR Advent Calendar' was published in Bulgaria in December, 2017. It was created for the brand: Bulgaria Mall, by ad agency: 121 Agency. This Experiential medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted about 5 years ago.
Advertising Agency: 121 Agency, Sofia, Bulgaria