Description
Burger King turns to the ultimate historical authority on chicken to validate its new burger, summoning the Colonels of Ecuador to give the final seal of approval to the New Royal Chicken Angry.
When Burger King decided to launch the new Royal Chicken Angry—a burger made with 100% chicken breast—it faced the challenge of standing out in an arena where the historical competition has always had "the Colonel" as the undisputed benchmark. To prove that this new offering met the standards of the most demanding palates, the brand decided to seek the only approval that truly mattered.
Instead of relying on a fictional character, Burger King made an official call to real-life Colonels in Ecuador. With a bold tone and clever humor, they were invited to a blind taste test to evaluate the juiciness, flavor, and crunch of the chicken breast. Upon tasting the Royal Chicken Angry, these true experts delivered their verdict, becoming the first to officially certify that Burger King now also masters the art of chicken.
This professional campaign titled 'Approved by Colonels ' was published in Ecuador in September, 2026. It was created for the brand: Burger King, by ad agency: BBA Ecuador. This Content and Digital media campaign is related to the Food industry and contains 1 media asset. It was submitted about 2 hours ago.
Credits
Agency: BBA ECUADOR
