Apni pechaan, Style, Celebrate, Explore

Agency: Soho Square


Truck art has its origins from the region. The idea was to promote local culture so that general masses can relate to the value of coke.

This professional campaign titled 'Apni pechaan, Style, Celebrate, Explore' was published in Pakistan in June, 2008. It was created for the brand: Coca-Cola, by ad agency: Soho Square. This Print medium campaign is related to the Soft Drinks industry and contains 4 media assets. It was submitted almost 16 years ago.


Advertising Agency: Soho Square, Lahore, Pakistan
Creative Director: Madeeha Noor
Art Director / Illustrator: Raheel Faraz
Copywriters: Fatima, Amna, Sha


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