Description
In a space dominated by global giants, ANWB shook up the Gran Turismo 7 game with “Racing Offers.” By creatively leveraging the in-game design editor, we transformed available ANWB Private Lease cars within the game into dynamic in-game ads that featured real, unmissable offers. Then, in collaboration with #1 Dutch e-racer Kaj de Bruin, we hijacked pro racing live streams on Twitch and YouTube, strategically placing our offers where viewers couldn't ignore them—and the fans loved it.
Next, we launched our own competition within the GT7, hosted by Gamekings, the most popular Dutch gaming platform. Millions of viewers tuned in to see both amateur and pro racers battling it out in ANWB-branded cars via a multi-platform livestream. Then, we brought a car to life and drove it, together with GameKings, to the most high-profile gaming events like Gamescom and the Tokyo Game Show, where millions experienced ANWB Racing Offers live.
This professional campaign titled 'Racing Offers' was published in The Netherlands in May, 2024. It was created for the brand: ANWB Private Lease, by ad agency: Fitzroy part of United Playground. This Design, Digital, and Static Images media campaign is related to the Gaming and Transport industries and contains 3 media assets. It was submitted about 1 year ago.
Credits
Advertising Agency: Fitzroy Amsterdam part of United Playground
Executive Creative Director (Partner): Mischa Schreuder
Client Services Director (Partner): Marnix van Tiggeloven
Creative Director: Marlon von Franquemont-Koster, Reinier Demeijer-Gorissen
Account Director: Orfee Goedkoop
Designers: Martin Kipper, Lili Karakas, Alex Constantinou
Art Director: Thomas van Driel
Copywriter: Marten Meijboom
Creative Interns: Nico Collier Falcon, Alexia Vizaki
Editor/Motion: Martin Kipper, Christian Eiscobar, Marlon von Franquemont-Koster
Livestream Production Company: GameKings, Blammo Media
