Antonio Benedico is a 93-year- old cruise-goer who had been on 32 cruises with Pullmantur over the past 7 years. Then his doctor advised him that he had better stay at home for health reasons.
If Antonio couldn’t leave home, we would transform one of our cabins for him so he could do what he most loved to do in the world: travel with Pullmantur.
This professional campaign titled 'Antonio, a heck of a guy' was published in Spain in November, 2017. It was created for the brand: Pullmantur Cruises, by ad agency: Proximity. This Film medium campaign is related to the Transport industry and contains 1 media asset. It was submitted almost 6 years ago.
Advertising Agency: Proximity, Madrid, Spain
Executive Creative Director: Susana Pérez
Creative Director: David Vijil
Copy: Sacramento Martínez, Marina del Olmo
Art Directors: Arturo Sánchez, Susana Ramírez