The mobile phone, the thing people rely on the most to keep in touch with their families, friends and the news about what is going on in the world, can also be the worst source of contagion. Unbeknownst, we unlock our phone around 80 times every day and touch the screen 2,617 times, according to a study. That’s 80 – well, maybe 2,617 – extra chances of catching COVID-19. To raise awareness about this issue and help shape and change people’s everyday behaviours, we've created a series of temporary wallpapers called #AntiCovid19Screensaver. Now every time you touch the screen, the problem is literally highlighted, working as a reminder to wash your hands and disinfect your phone screen. Because washing your hands and then handling your full-of-germs phone makes washing your hands in the first place pointless. The idea began as a peer-to-peer invitation on Instagram. Using stories, we invited people to try this experiment. By simply taking a screenshot, everyone could grab the #AntiCovid19Screensaver and set it as a wallpaper reminder on their own devices. The only goal is for people to use it and spread the #AntiCOVID19Screensaver instead of the virus. Project's website:

This professional campaign titled 'AntiCOVID19Screensaver' was published in United Kingdom in March, 2020. This Digital medium campaign is related to the Public Interest industry and contains 7 media assets. It was submitted over 4 years ago.


Creative: Renato Tata
Creative: Stefania Esposito

Kayzer Ballet
Samolet Group


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