What is seemingly a print-fault upon the first impression of this insert swiftly draws the audiences’ attention to the text left exposed intentionally. Intrigued, they are then invited to force-open the advertisement, which then reveals the campaign’s message of anti-children trafficking for Amnesty International. Juxtaposed with a gripping image that resembles a group of trafficked kids, the idea suggests the reality of how these events are being conducted under the radar.
This student campaign titled 'Anti-Child Trafficking' was published in Singapore in August, 2017. It was created for the brand: Amnesty International, . This Print medium campaign is related to the Public Interest, NGO industry and contains 6 media assets. It was submitted almost 5 years ago.
Art Director / Copywriter: Jay Liu