ADVERTISING

Amnesty International

Anti-Child Trafficking

Description

What is seemingly a print-fault upon the first impression of this insert swiftly draws the audiences’ attention to the text left exposed intentionally. Intrigued, they are then invited to force-open the advertisement, which then reveals the campaign’s message of anti-children trafficking for Amnesty International. Juxtaposed with a gripping image that resembles a group of trafficked kids, the idea suggests the reality of how these events are being conducted under the radar.

This student campaign titled 'Anti-Child Trafficking' was published in Singapore in August, 2017. It was created for the brand: Amnesty International, . This Print medium campaign is related to the Public Interest, NGO industry and contains 6 media assets. It was submitted almost 5 years ago.

Credits

Art Director / Copywriter: Jay Liu

Estonian Touris...

ADVERTISING

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