Nowadays we are overwhelmed by information, delivered in small fragments. However, only brilliant minds can tune in this content in a relevant way. In order to represent this peculiarity and create empathy, the graphic solution was to deconstruct the elements to compose the main message, reformulating the on and off-line technology event communication organized by Locaweb, leader in Internet/ Hosting in Latin America. ANTENADO [Well-informed, alert, paying close attention to what is happening, plugged into something (lit. with antennas)]
This professional campaign titled 'Antenados - Black, Antenados - White, Antenados - White' was published in Brazil in March, 2018. It was created for the brand: Locaweb, by ad agency: Rapp. This Print medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted about 4 years ago.
Advertising Agency: Rapp, São Paulo, Brasil
Creative Director: Felipe Barros
Art Directors: Ivan Bormaister, Andre Marchesi, Diogo Seibert
Copywriter: Denise Placido
Illustrators: Ivan Bormaister, Felix Reiners