The Piccadilly Lights activation is aligned with the 80th anniversary of The Blitz and forms part of Ancestry’s UK wide integrated commemorative campaign. The spotlight opens in 1949 when the illuminated advertising signs were first switched back on at the end of World War II after a 10 year hiatus. The lights had previously gone out in 1939 to comply with wartime blackouts. The content remains true to each featured decade, combining historical imagery with archive film footage of famous signs from multiple angles to accurately recreate the classic advertising hoardings from the 1940s, 1960s and 1980s.
This professional campaign titled 'Anomaly takes Piccadilly Circus back in time for Ancestry' was published in United Kingdom in September, 2020. It was created for the brand: Ancestry, by ad agency: Anomaly. This Outdoor medium campaign is related to the Professional Services industry and contains 13 media assets. It was submitted about 2 years ago.
Advertising Agency: Anomaly, UK
Animation and Post Production: Blind Pig
Executive Producer: Thierry Levy
Creative Director: Ric Comline
Creative Lead: Sean Cooper
Animation: Sean Cooper, Lawrence Scanlon
Media Planning: Ocean Labs