Imagine a car in which you could push a button and renew your driving pleasure? That is how we promoted the new Renault Megane Plug-in Hybrid. The whole campaign was created around the key feature: a button that allows owners to drive electric or petrol when they wish. Beyond, it triggers a flashback with their best driving memories as they instinctively seek a similar experience and realize that this is something strangely familiar but, at the same time, completely new.
This professional campaign titled 'Driving Pleasure Renewed' was published in France in September, 2020. It was created for the brand: Renault, by ad agency: Publicis. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 3 years ago.
Advertising Agency: Publicis Conseil, Paris, France
Executive Creative Director: Marcelo Vergara
Creative Director: Claudio Vieira
Creatives: Natalia Huidobro, Cecilia Astengo
Agency Producer: Florent Villiers
Published: September, 2020
Production Company: Oriental Films
Director: Felipe Mansur
DoP: Diego Rosenblatt
Film Producer: Diego Robino
Post-Producer: Paul-André Gorget
Music: Apashe/ Distance