Description
If you’ve ever driven in Lagos, chances are you’ve either been called an animal or hurled the insult yourself- because most Lagos drivers are notorious for reckless driving and if you drive recklessly here, you’re called ‘An Animal’.
So, we decided to flip the script and took the way we label each other and turned it into a movement to promote safer driving. Using Illustration, we deployed a lighthearted campaign that amplifies how we view reckless drivers, using humour to inspire a more thoughtful, responsible approach to driving and because Lagos drivers love bumper stickers, we created Animals on Wheels stickers with QR codes leading to a gamified driving experience.
This professional campaign titled 'ANIMALS ON THE ROAD' was published in Nigeria in January, 2025. It was created for the brand: AIESEC Nigeria, by ad agency: X3M Ideas. This 360°, Digital, and OOH Outdoor media campaign is related to the Other and Public Interest industries and contains 5 media assets. It was submitted about 2 months ago.
Credits
Advertising Agency: X3M Ideas, Lagos, Nigeria
Chief Creative Officer: Steve Babaeko
Executive Creative Director: Mike Miller
Creative Director: Sam Oluwagbemi
Deputy Creative Director: Kelechi Uduma, Oladunni Williams, Aidovhioghie Anani
Head Of Art: Lai Pishon-Boboye
Copywriters: Chinwe Onuoha-Fajube, Oluwadamilola Ogunlola, Okikijesu Adedeye, Sumisola Babafemi
Art Directors: Richard Mgbeokwii, Godwills Kalu
Illustrator: Sam Olorundare, Daniel Lumen
Game Developers: Gameverse Africa
Director of Brand Management: Temitope Ayeni
Brand Management: Pauline Oamen
Digital: Fakomi Olajumoke, Boluwatife Oguntunde, David Ogundimu, Taiwo Tosin, Okonkwo Chisom, Abe Oyindamola.
