Expect Better Shots
Matt Hoffman, the Award-winning director and founder of HB Films, has created a spot for Taylormade illustrating the beauty and precision required in golf by drawing a unique parallel to the similar principles required in dance featuring the new clubs from Taylormade: the Stealth Irons.
Set to the tune of Johann Strauss II's "The Blue Danube Waltz," the film syncs the unmistakable swoosh and clink of a TaylorMade golf club swinging and then hitting a ball to the most recognizable snippet of the classic waltz. Much like the music it's set to, the commercial also starts slow and builds momentum throughout, adding a lively sense of humor and bringing attention to the inherent fun of playing a round of golf. Featuring a cast of amateur golfers, Hoffman's shots of a wide range of people enjoying themselves on the green invite the viewer to feel like they're tagging along for a few holes.
This professional campaign titled 'Expect Better Shots' was published in United States in February, 2023. It was created for the brand: TaylorMade, by ad agency: Zambezi. This Digital, Film, and Outdoor media campaign is related to the Recreation, Leisure and Sports industries and contains 1 media asset. It was submitted 18 days ago.
Production: HB Films
Managing Partner; - John Beveridge
Director – Matt Hoffman
Director Of Photography – Mikey Van Beuren
Producer – Marc Bernadout
Head of Production – Bryce Hill
Assistant Director – Scott Harris
Production Design – Kristen Vallow