This awareness campaign aims to bolster the university’s efforts to recruit high school seniors and CEGEP students.
The creative approach stems from the idea that most people nowadays hope to leave their mark on the world—young people in particular want to contribute in a positive way to something bigger than themselves, which is in keeping with Université de Montréal’s positioning. The institution sees itself as a citizen of the world and an agent of change through its daily contributions to the development and well-being of our society—and of the world.
This professional campaign titled 'An icon for the world' was published in Canada in September, 2021. It was created for the brand: Université de Montréal, by ad agency: Cossette. This Film medium campaign is related to the Education industry and contains 1 media asset. It was submitted almost 2 years ago by Daphné Cousineau of Cossette.
Advertising Agency: Cossette, Montreal, Canada