ADVERTISING

BLGC

An Empty Plate

Agency: Sean Cullen Creative

Description

As the cost of living crisis and effect of the pandemic still impacts us in many ways, we see child poverty on the rise. 1 in 4 children in Bolton and Greater Manchester suffer from food insecurities. This could be storing food, as they are unsure when their next meal will be, or keeping it, to take home for hungry siblings and family members. Bolton Lads and Girls Club provide free hot, nutritious meals for children and young people who need them.

This execution uses an emotive poem called 'AN EMPTY PLATE'. The powerful words highlight the struggle that some children and young people face. For most parents an empty plate represents their children finishing their meal and being full. But some kids the hunger is real and an empty plate means just that, no food.

This professional campaign titled 'An Empty Plate' was published in United Kingdom in May, 2023. It was created for the brand: BLGC, by ad agency: Sean Cullen Creative. This Design and Digital media campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 1 year ago by Sean Cullen of Sean Cullen Creative.

Credits

Creative Director: Sean Cullen
Marketing and Brand Manager: Jon Smethurst
Head of Fundraising and Communications: Kelly McFadden
Junior Content Creator: Harriet Green
Philanthropy Manager: Victoria Hozaifeh

ADVERTISING

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