An Electric Destiny

Agency: ARENA by Havas


In many places around the world, the EV industry is not yet well enough developed. There is a lot of misinformation about the advantages of alternative energy vehicles. That's why Volvo, at World EV Day, showed users of conventional vehicles how effective, practical and easy it is to charge an electric vehicle from home. Facilitating recharging times in a Volvo Full Electric, compared to the use of household appliances. This to show which destinations you could go aboard a Volvo Electric and how far you can go, with certain recharge times. Thus demonstrating that the energy of the future is already at home. That's why, for Volvo and its commitment to manufacture 100% electric cars by 2030, the destiny is electric.

This professional campaign titled 'An Electric Destiny' was published in Peru in September, 2023. It was created for the brand: Volvo, by ad agency: ARENA by Havas. This Design, Digital, and Print media campaign is related to the Automotive, Electronics, Technology, and Transport industries and contains 3 media assets. It was submitted 5 months ago.


Client: Gildemeister
Brand: Volvo
Agency: ARENA by Havas
CCO: Mauricio Fernández-Maldonado
Creative Director: Renzo Viacava
Head of Art: Daniel Alvan
Copywriter: Paulo Ballón
Content Manager: Victor Ruelas
Designer: Jeanpeare Villena
Account Director: Miluska Angulo
Account Leader: Cristabel Peña


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