City of Amsterdam

Amsterdam Canal Aqua

Agency: Iris


This year, the city of Amsterdam celebrates the 400th anniversary of its canal district. Built in the early 17th century, the famous canal district of Amsterdam has become an UNESCO World Heritage Site in 2010. Creative agency Iris Amsterdam has designed a special commemorative set of designed bottles, with water taken directly from the most famous trademarks of the canal belt, the concentric loop of the Prinsengracht, Keizersgracht, Herengracht and Singel canals. There's a set of 4 bottles – one for each canal. Each bottle has its own story (about the construction of each canal) crafted on the reverse and a QR code lets you see the exact spot where the water has been taken from. Amsterdam Canal Aqua €50 per bottle, available at selected stores in Amsterdam.

This professional campaign titled 'Amsterdam Canal Aqua' was published in Netherlands in December, 2013. It was created for the brand: City of Amsterdam, by ad agency: Iris. This Direct medium campaign is related to the Transport industry and contains 1 media asset. It was submitted over 10 years ago.


Advertising Agency: iris, Amsterdam, The Netherlands
Art Director / Designer: Glenn Doherty
Copywriter: Tom Ormes
Photographer: Rene Mesman
Additional credits: Tim Steur, Christina Franken


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