Description
We created the opening video for the Auto.ru Business Dealer Council — a meeting of top managers in the automotive industry.
Altai — a place of transformation.
Here, you discover and feel your inner strength. It’s a journey of a team, where people and machines overcome harsh nature — and their own limits.
Every obstacle is a step toward growth, both physically and mentally.
“Together Through the Impossible” becomes a metaphor for progress in business: through challenges to new heights.
Today, technology allows you to go anywhere,
and AI shows it from the most stunning angle.
Buckle up!
“Altai Frontier” is more than a destination — it’s a metaphor for human resilience and progress in the automotive world.
This professional campaign titled 'Together through the impossible' was published in Russia in October, 2025. It was created for the brand: auto.rubusiness, by ad agency: Shchi. This Content, Design, and Integrated media campaign is related to the Hospitality, Tourism, Transport, and Travel and Tourism industries and contains 3 media assets. It was submitted 2 months ago by Pyrev: Zhenya of Shchi Production.
Credits
Advertising Agency: Moscow, Russia
Production Company: Shchi Production
FABULA Creative Agency:
Creative Director: Zhenya Pyrev
Creative Director: Inna Samylova
Art Director: Mitya Bugayev
www.shchiprod.ru
@shchiproduction (Instagram)
Shchi Production
Zhenya Pyrev — Director, AI-Artist
Alexander Martynov — Production Director
Mitya Bugayev — Art Director, AI-Artist
Ruslan Abdulaev — Designer, AI-Artist
Auto.ru Business
Dmitriy Losev— Senior Creative Copywriter, Auto.ru
Roman Bortsov — Senior Designer
Daria Sokolova — Senior Producer
Ekaterina Grebenyuk — Art Director for 3D and Neural Networks
