Description
In a world that constantly sets standards, Acne-Aid and Kakagoesbackhome are here to remind you of one thing—you’re already perfect. Our journey began with a simple belief: true beauty comes from confidence, from being yourself, and embracing who you are.
Meet Kakagoesbackhome, an emerging artist known for their romantic melodies and lyrics that resonate with young hearts. We chose Kakagoesbackhome not because they’re the biggest name, but because their music speaks directly to the experiences and emotions of today’s youth, making them the perfect voice to deliver our empowering message.
We partnered with Kakagoesbackhome to create a song that’s not just about skin care—it’s about self-care. No restrictions, no limitations. Just pure creativity that speaks to every young person out there. This isn’t an ad; it’s a movement. A movement that says, 'You don't need to ask how beautiful you are because you're already perfect.
Through the lyrics, we want you to remember—Cleanse away the doubt, Wash off the negativity, Nourish your confidence, and Apply a touch of brightness every day. Because confidence is the true essence of beauty, and with Acne-Aid, you’re always ready to shine.
Just your smile looking brigh.
And just be yourself, alright.
You don't need to act like anyone else
Because you're pretty, so what? That's why
You don't need to ask how beautiful you are because you're already perfect
Keep your confidence up, so don't be shy, you've got it
You always look cute, with those innocent eyes
No one can replace you, you're one of a kind
I want you to "Cleanse" all the bad feelings
"Wash" them away, and start taking care of yourself
You need to "nourish" your feelings to feel more confident
"Apply" a touch of brightness to yourself more and more each day
And the results speak for themselves. Over 6 million impressions, nearly 6 million reached, and more than 450,000 engaged with our message. The song has already been viewed over 6 million times, proving that when creativity meets authenticity, the impact is undeniable.
"Be yourself, stay confident, and always remember—you’re already perfect."
This professional campaign titled 'Already Perfect' was published in Thailand in November, 2023. It was created for the brand: Acne-Aid Thailand, by ad agency: Createx House. This Audio, Digital, and Integrated media campaign is related to the Beauty industry and contains 2 media assets. It was submitted 9 days ago by Creative Manager: Arjaree Mungbang of Createx House.
Credits
Creative Agency : Createx House, Bangkok, Thailand
Production Company: Naklom, Bangkok, Thailand
Managing director: Chayanin Sripob
Operations Director: Oranee Thongsan
Senior Strategic Planning: Worapan Petchwirojchai
Creative Manager: Arjaree Mungbang
Senior Creative: Nakajee Thongyoo
Graphic Manager: Pawinee Chaisutthinun
Senior Media buyer: Pasorn Parinyawisutti
Senior Media planning: Winanda Thayadet