Allure Bays Corp.

Agencies: Wunderman Blast Radius Academy


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Who all are all Allure Bays Corp? And why is an Ad Campaign not giving everything away in thirty seconds? Therein lies the secret of Allure Bays Corp (ABC). ABC understands technologists’ genius, using comedic irony and hidden content (easter eggs) to tickle technologists’ funny bone and draw them into the world of ABC. Presented as a video-rich corporate website, each page contains numerous easter eggs and hidden clickable hotspots that reveal alternate endings or bizarre occurrences while promoting Office and SharePoint 2010.

This professional campaign titled 'Allure Bays Corp.' was published in Canada in July, 2010. It was created for the brand: Microsoft, by ad agencies: Academy, Blast Radius, and Wunderman. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 13 years ago.


Advertising Agency: Wunderman, Seattle / Blast Radius, Vancouver / Academy, Vancouver, Canada
Art Director: Joerg Merz
Copywriter: Paul Sammartino
Illustrators: Eugenia Teofilovic, Mark Bulford, Matt James
Photographer: Shaun Lawless
Editor: Jeff Lowey
Sound Design / Composer: Michael Turner
Executive Producer: Michael Ciebin
Project Manager: Gaylene MacDonald
Producer: Emily Leung / Academy, Design and Film Production

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