Connect all differences

Agency: Forsman & Bodenfors


2020 was an unprecedented and divisive year. This Chinese New Year is destined to be different. After the individual and global challenges of a worldwide pandemic, racial and national divisions, and personal struggles - now is the time to "Connect all differences".

This professional campaign titled 'Connect all differences' was published in China in January, 2021. It was created for the brand: H&M, by ad agency: Forsman & Bodenfors. This Film medium campaign is related to the Fashion and Retail Services industries and contains 1 media asset. It was submitted about 3 years ago by Planner | Partner & CEO: Douglas Lin of Forsman & Bodenfors Shanghai.


Advertising Agency: Forsman & Bodenfors Shanghai / Sweden
Creative: Beemo Hua, Cora Yang, Sherry Shi, Teppei Li, Yangwei Wu / Forsman & Bodenfors Shanghai
Strategy: Douglas Lin, Sue Su
Client Service: Bella Zhao, Greta Wang, Sue Su
Producer: Jeffery Chow
Creative: Anna Qvennerstedt, Karin Frisell / Forsman & Bodenfors Sweden
Client Service: Charlotte Nordling, Martina Carlsson
Production Company: Central Studio
Director / DOP: Julien Ayrault
Photographer: Robert Nilsson
Casting: Ming Casting House
Stylist: Sharon Chiu
Music artist: David Yang and Veegee
Vocal recording / mixing / Sound design: Ker Sound Studios Shanghai


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