The campaign is based on the insight that there is an eternal dispute between Art Directors and Copywriters about who can make do without the other. Picture Alliance sides with the Art Directors to show that an ad can make do without a copywriter and thus collects brownie points with their main target audience.
This professional campaign titled 'All You Need to Tell the Story, Genesis, All You Need to ...' was published in Germany in November, 2012. It was created for the brand: pa picture alliance, by ad agency: Ogilvy. This Print medium campaign is related to the Professional Services industry and contains 5 media assets. It was submitted almost 11 years ago.
Advertising Agency: Ogilvy, Germany
Chief Creative Officer / Copywriter: Dr. Stephan Vogel
Creative Directors: Helmut Meyer, Nico Ammann
Art Director: Helmut Meyer
Photographer: Picture Alliance Stockmaterial
Retouching: Joachim Becker
Art Buyer: Valerie Opitz
Advertiser's Supervisor: Edith Stier-Thompson, Gunilla Graudins
Account Management: Yves Rosengart, Eva Hoffmann, Nadine Ries