“All the Ways We Holiday”, is Walmart’s holiday advertising campaign featuring customer testimonials highlighting the unique traditions and ways customers celebrate the season.
To bring the concept to life, Walmart cast real customers to not only identify these amazing, emotional stories, but to actually feature them and their voices in the TV spots. This is a unique and different approach for Walmart.
This professional campaign titled 'All the Ways We Holiday' was published in United States in October, 2022. It was created for the brand: Walmart, by ad agency: Publicis Groupe/Dept W. This Film medium campaign is related to the Retail Services industry and contains 3 media assets. It was submitted about 1 year ago.
Campaign Title: All the ways we holiday
o Publicis Groupe/Dept W: Fallon, Publicis NY, Digitas
o Lopez Negrete Communications