The No Nasties Project

All of the taste with less of the nasties.

Agency: Social Fixation


Fun, healthy, and on a mission to remove sugar from Aussie kids’ diets. The Melbourne-based team at The No Nasties Project are on the ground doing the hard work to ensure a healthier future for our nation. Stocked in major Australian supermarkets, The No Nasties Project has positioned itself as a fixture in the lives of Australian families.

We were approached to create and build a full marketing package, and we designed social media campaigns, supported new product launches, and continued to build awareness and rapport with the Australian public.

Joining forces with the team to transform their social media presence, we executed studio photoshoots with props, food preparation, and supported model scouting and organisation. Through hero shots of rich chocolate hazelnut spread being slathered onto bread, and clean and crisp shots of new product packaging, we helped to communicate the brand’s mission and ethos through stunning visuals and copywriting.

This professional campaign titled 'All of the taste with less of the nasties.' was published in Australia in April, 2024. It was created for the brand: The No Nasties Project, by ad agency: Social Fixation. This Content and Digital media campaign is related to the Food industry and contains 3 media assets. It was submitted 19 days ago by Mr.: Mirko of Social Fixation.


Advertising Agency (School): Social Fixation, Melbourne, Australia
Art Director: Mirko Bonmassar
Copywriter: Chanelle Chung
Photographer: Jake Roden


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.