Taxis Bleus

The best gift

Agency: secondfloor


50% of people fatally or seriously injured in road accidents were not wearing a seatbelt. Here is how Taxis Bleus and secondfloor decided to raise awareness on the issue.

The most beautiful gift for Christmas, and the whole year long, is to be with the ones you love. It’s what Mariah sings every year and it’s also what the people we interviewed told us.

But this year again, hundreds of people did not spend Christmas with their loved ones. Because of an unbuckled belt in the backseat.

So, to encourage Belgians to adopt the reflex of wearing their safety belt in the back of the car too, Taxis Bleus wrapped their seatbelt in the back with a special gift ribbon and a emotional message.

Our wishes for 2023: may the song "All I want for Christmas is you" stay in your head all year long.

This professional campaign titled 'The best gift' was published in Belgium in January, 2023. It was created for the brand: Taxis Bleus, by ad agency: secondfloor. This Design, Direct, and OOH Outdoor media campaign is related to the Automotive, Health, and Transport industries and contains 1 media asset. It was submitted over 1 year ago by Creative Lead: Marie-Laure Cliquennois of secondfloor.


Client : Taxis Bleus
Contact : Michaël Marrocco
Agency : secondfloor, Brussels, Belgium
Accounting : Anaïs Lavie / Olivier Bialek
Creative Director : Marie-Laure Cliquennois / Olivier Bialek
Strategy : Celia Celili
Creation : Eric Vandamme / Pierre Urbaniak / Carole Brouwers
Graphic Designer : Rebecca Valicon
Production Video: Toast Agency
Producer: Rodolphe de Laminne, Alexandre Tafforeau
Editor : Jerôme Swales


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