Being a young person is never easy, especially when you’re lumbered with a great hairy ‘hump’ growth on your spine. The brave story of Alice, a young girl with the superhuman-like ability to drink hundreds of litres of water before hitting the music festival circuit, is being used by Perth’s Brand Agency and Drug Aware to promote a message of water consumption this festival season.
Camel Girl: The Story of A Girl and Her Hump’ premiered exclusively online on Boxing Day and has already received over 2,800 views on YouTube.

This professional campaign titled 'Alice' was published in Australia in December, 2009. It was created for the brand: Drug Aware, by ad agency: The Brand Agency. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 14 years ago.


Advertising Agency: The Brand Agency, Perth, Australia
Creative Director: Craig Buchanan
Art Director: Rikki Burns
Copywriter: Josh Edge
Director: Corrie Jones
Director of Photography: Allan Myles
Producer: Kate Downie
Account Director: Pia McMorran
Editing and Grade: Matt Osborne


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