In order to promote the launching of the new 308, the 4 main Portuguese airports were the stage for three different actions.
A "Travel Agency Driver" was at the arrivals gateway, showing a signboard saying: "308- Get ready for the arrival of the new Peugeot".
Advertising boards on top of the departures/arrivals information screens, with the words "It has arrived! 308".
Transportation boxes were placed by the luggage belt, with "It has arrived! 308" printed on it.
This professional campaign titled 'Airport' was published on October 11, 2007. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 16 years ago.
Advertising Agency: Torke Stunt, Lisbon, Portugal