As a Teaser to promote the launching of the new Peugeot 308, two vehicle-transport trucks circulated throughout the country, carrying three giant "308" logotypes, matching the size of the car; and the text "It's arriving!". The trucks stopped by the Peugeot dealers, enticing the curiosity of those passing by, and creating a rush of "word-of-mouth" about Peugeot's new car.
This professional campaign titled 'Truck' was published on October 11, 2007. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 16 years ago.
Advertising Agency: Torke Stunt, Lisbon, Portugal