In order to raise awareness to the importance of early diagnosis of breast cancer, the ad presents the consumer with the concerning fact that more women die in Israel from breast cancer than in car accidents and encourages them to go and get tested. The ad was published during breast cancer awareness month.
This professional campaign titled 'Airbags' was published in Israel in October, 2018. It was created for the brand: One In Nine, by ad agency: Reuveni Pridan IPG. This Print medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 4 years ago.
Advertising Agency: Reuveni Pridan IPG, Tel Aviv, Israel
Creative Director: Anat Izhaki Abo
Art Director: Keren Kahlon