https://vimeo.com/1091326825
Description
Coca & Burger is an experiment at the intersection of AI and food marketing.
We set out to see whether a neural network could act as a full-fledged food photographer — without a studio, a stylist, or a single real burger.
The result? A 100% digital food visual that doesn't exist in reality, yet triggers real appetite — perfect for digital campaigns.
We asked ourselves:
Can AI become the new food photographer?
No studio, no food stylist, no glycerin drops or 3kW lamps — just pure pixels that hit instinctive hunger.
This student campaign titled 'AI food video production: visuals you can almost taste' was published in Russia in May, 2025. It was created for the brands: Burger King, Coca-Cola, and KFC, by ad school: Shchi. This Content, Digital, and Experiential media campaign is related to the Food industry and contains 1 media asset. It was submitted 4 months ago by Pyrev: Zhenya of Shchi Production.
Credits
Advertising Agency: Moscow, Russia
Production Company: Shchi Production
Director, AI Producer: Zhenya Pyriev
