Description
In 2024, "Adya: Jewelry of the Eternal Goddess" emerges as Kohar by Kanika's tribute to Durga Puja, celebrating the modern woman who embodies both tradition and strength. Infused with the festival's spirit, the campaign connects the divine symbolism of Maa Durga’s weapons to Kohar's exquisite jewelry collection.
The campaign unfolds gradually over the five auspicious days of Durga Puja, showcasing jewellery inspired by Maa Durga’s iconic weapons. Crafted from gold, diamond, and silver, each piece is paired with an empowering message that encourages women to embrace their inner strength. By channeling the divine energy of the Trishul, Vajra, Spear, Mace and the fierce sword, the campaign invites women to conquer their own challenges and celebrate their resilience, blending tradition with modernity, much like Kohar by Kanika's jewelry which is beautiful yet meaningful.
Kohar by Kanika successfully redefined each piece as a symbol of power, strength, and grace, inspiring women to shine with the resilience, courage, and triumph of Maa Durga.
This professional campaign titled 'Adya: Jewelry of the Eternal Goddess' was published in India in October, 2024. It was created for the brand: Kohar by Kanika, by ad agency: Three Fourth Solutions. This Digital medium campaign is related to the Jewelry industry and contains 5 media assets. It was submitted 9 months ago.
Credits
Client: Kohar by Kanika
Advertising Agency: Three Fourth Solutions, Kolkata, India
Art Director: Arindam Karmakar
Graphic Design: khusboo bubna
Copywriter: Aakancha Subashi
Client Servicing: Aakancha Subashi
