Description
In 2022, when NCAA regulations allowed college athletes to monetize their NIL, Austin-based independent creative agency CALLEN partnered with then-University of Texas running back Bijan Robinson to launch a new product: Bijan Mustardson. The gourmet mustard line pioneered a new kind of agency-talent relationship, with Robinson operating as an equity stakeholder rather than just a paid endorser, and reached national distribution last year.
Now, CALLEN has launched a new campaign for Bijan Mustardson ahead of this weekend’s major match-up for college football fans: the undefeated University of Texas taking on the Georgia Bulldogs. The new campaign, titled “Save the Dawgs,” aims to keep local bulldogs from Austin Bulldog Rescue – Georgia’s mascot – off Texas football fields and find them forever homes.
The spot pokes fun at Georgia’s football prowess, highlighting the lovable qualities of bulldogs – even if they aren’t football stars. It humorously taps into the classic dog adoption video style, but with a twist: while bulldogs may not be great at football, they still deserve a loving home.
The campaign is live today across social media ahead of the big game this weekend.
This professional campaign titled 'Save the Dawgs' was published in United States in October, 2024. It was created for the brand: Austin Bulldog Rescue, by ad agency: CALLEN. This Integrated medium campaign is related to the Pets and Sports industries and contains 1 media asset. It was submitted about 2 months ago.
Credits
Agency: CALLEN
Founder and CCO: Craig Allen
Art Director: Ben Hallam
Copywriter: Ethan Sims
Senior Creative Strategist: Carla Lozano
Junior Strategist: Leah Smith
President and Partner: David Hughes
