Adidas aims to lower the percentage of teenage girls quitting sports by synchronizing their lives with those of professional businesswomen. Through the Adidas Prospects app, teenage girls are able to search for a sport or profession and select a role model to sync with.
This student campaign titled 'Adidas Prospects' was published in Germany in September, 2019. It was created for the brand: Adidas, by ad school: Miami Ad School. This Film medium campaign is related to the Sports industry and contains 2 media assets. It was submitted over 2 years ago.
Advertising School: Miami Ad School, Berlin, Germany
Creative Director: Niklas Frings-Rupp
Art Director: Sabine Promberger
Copywriter: Oliver Alexander Lommer