adidas UB19 Decode Posters is a highly tactile poster series created to present adidas’ new UltraBOOST19 as a high performance running shoe. Looking beyond category norms of vector graphics and sports photography, we mined the bounty of the product design team’s workshop. The idea was to decode the design process and show the tireless thinking and creative experimentation that went into creating adidas’ most advanced running shoe ever. Presenting the warped, beaten prototypes and maquetes, which most people would consider garbage, flew directly in the face of category conventions, appealing to real runners in an authentic, human way.
This professional campaign titled 'adidas Decode Posters UB19' was published in Netherlands in January, 2019. It was created for the brand: Adidas, by ad agency: Studio Lore. This Outdoor medium campaign is related to the Fashion and Retail Services industries and contains 9 media assets. It was submitted almost 4 years ago.
Advertising Agency: Studio Lore, Netherlands
Creative Directors: James Yeats Smith, Darren Cronje
Art Directors: Ivo Pallucchini, Jose Bessega
Photographer: Bart Oomes